Sat
Feb
5
Good business move, or simply a PR move? Intel Corporation, the world’s largest chipmaker, recently announced that it has appointed Black Eyed Peas frontman, Will.i.am as it’s Creative Director. His role is a hands-on creative and technology collaboration. The question that will be on everybody’s lips is whether this joint venture will actually help Intel going forward to whether it is in actual fact a marketing ploy - almost using the Will.i.am as brand ambassador. What are your thoughts on this? Shrewd business news by Intel or simply a bid to make Intel look “cool” again? Please leave comments below or tweet me here.
