My name is Emlyn Akoto-Dwemoh (apologies for the mouthful of a surname, I am from Ghanaian heritage!) and I am a graduate of the University of Manchester in Information Technology Management for Business (exciting stuff! Well at least I think so!) I'm currently working in IT Recruitment and I will be blogging on IT/Internet, Technology, Business, and personal development/career issues - personal and general. Welcome to Emlyn's office.
Good business move, or simply a PR move? Intel Corporation, the world’s largest chipmaker, recently announced that it has appointed Black Eyed Peas frontman, Will.i.am as it’s Creative Director. His role is a hands-on creative and technology collaboration. The question that will be on everybody’s lips is whether this joint venture will actually help Intel going forward to whether it is in actual fact a marketing ploy - almost using the Will.i.am as brand ambassador. What are your thoughts on this? Shrewd business news by Intel or simply a bid to make Intel look “cool” again? Please leave comments below or tweet me here.